Advergent.net exists to explain one topic clearly: how paid acquisition funnels work and how to judge the claims made about them. The site publishes reference material — definitions, mechanics, economics and history — rather than services.
The project is independent. It is not affiliated with any company using the Advergent name or any similar name, it does not sell advertising or funnel-building services, and it does not accept leads, bookings or orders. Content is based on publicly documented industry knowledge and widely cited benchmarks.